New windows? New stickers (always!)

The interview with our good client DARQ showed us that many people passed by without stopping to drink their coffee (best in town, hands down, BTW), enjoy their chocolates or be aware of their amazing breakfasts and lunches. Our job was kinda obvious: windows had to speak to those potential customers.

DARQ had a problem with the old windows, they were not the best at keeping the cold temperatures outside this fancy shop. Jorrit, the owner decided to replace the old glass by a solid 3-layer security glass. They were asking for some good stickers. Once the briefing was clear during our research, the goal was kind of set for our graphic designers: give a clear message using the new fonts set for the rebranding of the company.

Measure, interview our client, brainstorm ideas, design, approve and send to production.